The DE Professional Ionic Turbo Dryer is a breakthrough in hair dryer technology that dries hair up to 2x faster and retains moisture for smooth, healthy and shiny hair. Unlike conventional dryers, the DE Professional Ionic Turbo Dryer allows you to control and customize the airflow to meet your personal drying and styling needs, while the Ionic Generator coats hair with smoothing ions to produce shiny, frizz-free hair.